Fruits Magazine Is Back With an Opening Ceremony Collab

Lovely post en Vogue sobre Fruits Magazine, la biblia del ‘street style’ japonés.
La revista publicó su último número pero permanecerá en nuestra memoria como la publicación que puso a Harajuku en el mapa de la moda y nos proporcionó información en el auge más fascinante de la historia del street style.

Few things are as visually captivating as Japanese street style, and few have documented it as thoroughly as Fruits magazine. Started in 1997, the publication was the outlet for photographer Shoichi Aoki’s images of Japanese youth dressed to the nines in innovative, outrageous ensembles. To the fashion-obsessed, it was the bible of experimental personal style—just ask Opening Ceremony’s Humberto Leon, who is commemorating the now-shuttered zine with a new capsule collection and installation at OC.

Fruits is a magazine I have been collecting since the ’90s and is a true time capsule of Japanese street fashion,” Leon told Vogue. “Aoki is a pioneer in street fashion photography, and when I heard he was ending the magazine, I felt the need to pay tribute to someone who has influenced me.”

Starting today, Opening Ceremony in New York will stock 100 issues of Fruits for sale at bargain prices: $20 to $25. (The sale will move to OCNY on May 25.) Several prints of each issue will be up for grabs, as will a range of T-shirts and hoodies with classic Fruits graphics on them. While we can’t promise that the renewed interest in Fruits will inspire Aoki to pick up his camera again—he reportedly closed the magazine because of the lack of cool subjects today—we can say that the branded tees are the best kind of fashion merch to sport this spring.

What’s more, the Fruits installation is accompanied in the New York store, and will be later in the L.A. location, by an archive sale of vintage Comme des Garçons pieces courtesy of Australian retailer Dot Comme. Shoppers will find 250 rare CDG numbers from Rei Kawakubo’s career that will only aid in one’s quest for the most Japanese-influenced, avant-garde style in North America.

Leon shares some of his favorite images from Fruits here. Head to Opening Ceremony to scope out yours.

mas info: http://www.vogue.com/article/fruits-magazine-opening-ceremony-collaboration

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