London, March 16th 2017 – Montblanc launches its first smartwatch collection taking fine watchmaking into the digital age.
Montblanc celebrated the launch of Montblanc Summit, the first high-end smartwatch with a classic and vintage look creating a digital interpretation of fine watchmaking. The exhibition and cocktail took place at the summit of the Leadenhall Building, a futuristic skyscraper at the heart of the City of London.
Guests including American actor Ian Somerhalder, model and socialite Poppy Delevingne, Olympic gold medal-winner Chris Mears, Michelin-star chef Tom Aikens, Musician and DJ Dougie Poynter, Mexican actor Erick Elias, Colombian actor Rafael Novoa and his wife Adriana Tarud, influencers Caro Daur, Negin Mirsalehi and Fabio Attanasio as well as Model Ben Dahlhaus were invited to discover the Summit Collection by Montblanc, an immersive experience that placed guests right at the centre of the Maison’s digital watchmaking universe. Surrounded by the spectacular views of the London skyline by night, DJ and songwriter Martin Solveig celebrated Montblanc’s latest innovation with a special performance.