Audemars Piguet re-opened its 57th Street New York City Flagship boutique following the highly anticipated completion of the three-month renovation. The newly redesigned 3,000 sq. ft. boutique draws design inspiration from the brand’s origins in Le Brassus, Switzerland.
“We are very excited to unveil our renovated 57th Street flagship, bringing the natural beauty of Le Brassus to New York City,” said Xavier Nolot, CEO of Audemars Piguet North America. He added, “Through our new boutique environment, we hope to transport clients to the Vallée de Joux, the birthplace of Audemars Piguet, and the setting of innovative watch creation for over 141 years.”
The boutique features three sales areas, two custom chandeliers hanging from 15 ft. ceilings, stone flooring imported from the Swiss mountains, and two large format screens displaying famed photographer Dan Holdsworth’s Vallée de Joux images.
In addition to hosting an extensive selection of the brand’s iconic watches and 2016 novelties, the boutique is also a point-of-sale for Audemars Piguet limited edition timepieces and one-of-a-kind watches. A rotating exhibition of key timepieces from the Audemars Piguet Museum are also on permanent display. In celebration of the newly renovated boutique, the first exhibition focuses on historic Audemars Piguet watches that were specifically made for the New York market, including astronomical pocket watches, unique Art Deco masterpieces, and post-war complicated wristwatches.
The NYC flagship also includes an after sales service lounge, presenting the opportunity for clients to have direct access to a skilled Audemars Piguet watchmaker during boutique hours. Directly across from the after sales service lounge is the newly imagined VIP lounge, which offers an exclusive sales area for top clients and friends of the brand. Additionally, the boutique is the first in the United States to feature the brand’s new exterior design concept; a unique façade of back-lit structural fins developed in an anodized bronze finish that distinguishes the brand from its 57th Street neighbors.
Boutique Address : 65 East 57th Street, New York, NY 10022
Boutique Hours : Sun Closed TBD
Mon 10 – 6pm
Tues 10 – 6pm
Wed 10 – 6pm
Thurs10 – 6pm
Fri 10 – 6pm
Sat 10 – 6pm
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