“To mark its 85th birthday, we wish to offer a new vision of the Reverso, so that each individual can immediately recognize the collection that matches their own character, and the model destined to become theirs. It was about respectfully evolving this legendary watch while bearing in mind certain key prerequisites: preserving the nature of this exceptional watch that is a concentrated blend of the wealth of talent within our Manufacture, as well as safeguarding its elegance and contemporary spirit; clarifying the collections by instating three stylistic expressions – Reverso Classic, Reverso Tribute, and Reverso One – with their own distinct worlds and aspirations; structuring the classic sizes by offering three options: small, medium and large; introducing an automatic movement to a number of models in the Reverso Classic line to ensure genuine user friendliness; and, finally, inviting each of you to imagine your own watch via the Atelier Reverso. Such was our mission, of which we are now delighted and proud to unveil the results.” Daniel Riedo, CEO Jaeger‑LeCoultre.
To pay tribute to this icon, the Maison unveils a film that tells the Reverso story from its creation, in 1931, to the present day.
Discover the new Reverso collection.