New Piaget High Jewellery Collection Makes Its Radiant Debut At Paris Couture Week
Global Brand Ambassador Jessica Chastain and VIP guests get a first look at the flamboyant jewellery pieces July 4th 2016 – Bright and dazzling, The Sunny Side of Life turned heads as it made its brilliant entrance during one of the most important fashion gatherings of the year. During the Paris Haute Couture Week, Piaget introduced its latest collection of jewellery creations and fine watches celebrating a life filled with radiant moments.
Jessica Chastain dazzled the assistance with her Sunny Side of Life necklace full set of diamonds. She was joined at the summer party by friends of Piaget including ballerina Dorothée Gilbert wearing a fantastic one of a kind necklace and earrings set with emeralds and diamonds, the photographer James Bort and French singer/songwriter Marina Kaye wearing a gorgeous Sunny Side of Life necklace set with pink sapphires, diamonds and tourmalines.
At the hotel Potocki, a grand palace in the heart of Paris, guests discovered the charismatic elegance and contagious joy of the Maison’s 150 latest pieces inspired by the radiance that comes from a sunny disposition. Mesh-woven gold work necklaces, feather marquetry diamond cuffs, scintillating fiery marquise diamond watches, every playful creation was more dazzling than the next.
Following the presentation of the collection, guests enjoyed a sumptuous dinner created by chef and long-time friend of Piaget Jean-François Piege with a special menu evoking the luscious aesthetics of the collection.
The unique allure of Piaget lies in the audacity of its style. Charismatic and flamboyant, dazzling watch and jewelry creations embody the radiance that defines the Maison. This passion for daring creativity was born in La Côte-aux-Fées, where Georges-Edouard Piaget set up his first workshop in the family farmhouse and devoted himself to producing high-precision movements. This was back in 1874 and marked the start of an ever-growing reputation. In 1943, the company took a decision that would prove crucial to its future by registering its brand name.
Faithful to its pioneering spirit, in the late 1950s Piaget set about designing and manufacturing the ultra-thin movements that would become one of the Maison’s signatures and leave a lasting imprint on the art of watchmaking.
But Piaget has also always represented a style: a marriage of gold and an explosion of color, new shapes, precious gems, and dials made of hard stones. Swept to new heights of creativity driven by Yves G. Piaget, the Maison’s jewelry collection grew in an original direction with a resolute emphasis on color, giving birth to the iconic Piaget look. Building on over 140 years of history, the ever-bold Maison continues to innovate by offering jewels in motion, elegant and extravagant High Jewelry collections, as well as remarkable watches. In a world unconstrained by boundaries, Piaget the watchmaker-jeweler continues to explore unexpected creative possibilities, turning gold, stones and gems into brilliant works of art.