IWC has inaugurated its third boutique at Via Monte Napoleone

Rattrapante Edition “Boutique Milano”

HANDOUT ñ Milan/Schaffhausen, 29 June, 2016: The Portugieser Chronograph Rattrapante Edition ìBoutique Milanoî features the characteristic third button for the rattrapante mechanism and a red gold case, a blue dial with tachymetric scale and telemetric scale and a black alligator leather strap. The inscription of the limited edition ì01/100î on the case back of the watch, together with the incision that evokes the ìBiscioneî, the grass snake, of the Milanese Visconti family, the symbol and emblem of the city, further seals the connection with Milan. (PHOTOPRESS/IWC)

Milan, 29 June 2016 – IWC Schaffhausen has inaugurated its third Italian boutique at Via Monte- napoleone 1, in the heart of Milan’s luxury shopping area. IWC Brand Ambassador Pierfrancesco Favino and television host and actress Alessia Marcuzzi were present to cut the ribbon in the exclusive setting of the fashion district. The Swiss luxury watch manufacturer used the occasion to intro- duce the exclusive Portugieser Chronograph Rattrapante Edition “Boutique Milano” (Ref. IW371215), which is limited to 100 pieces. The ribbon-cutting ceremony was followed by an exclusive gala dinner prepared by the Michelin-starred chef Andrea Berton.

HANDOUT ñ Milan/Schaffhausen, 29 June, 2016: The Portugieser Chronograph Rattrapante Edition ìBoutique Milanoî features the characteristic third button for the rattrapante mechanism and a red gold case, a blue dial with tachymetric scale and telemetric scale and a black alligator leather strap. The inscription of the limited edition ì01/100î on the case back of the watch, together with the incision that evokes the ìBiscioneî, the grass snake, of the Milanese Visconti family, the symbol and emblem of the city, further seals the connection with Milan. (PHOTOPRESS/IWC)

The inscription of the limited edition ì01/100î on the case back of the watch, together with the incision that evokes the ìBiscioneî.

The Portugieser Chronograph Rattrapante Edition “Boutique Milano” features the characteristic third button for the rattrapante mechanism and a red gold case, a blue dial with tachymetric scale and telemetric scale and a black alligator leather strap. The inscription of the limited edition “01/100” on the case back of the watch, together with the incision that evokes the “Biscione”, the grass snake, of the Milanese Visconti family, the symbol and emblem of the city, further seals the connection with Milan.Milan-Boutique-Edition-IW371215_VeYByNB.74c4370253808ca7f9dae6f97298d6cb

 

This evening, IWC Schaffhausen presented for the first time a limited and exclusive edition of 100 pieces of its most iconic watch: the Portugieser Chronograph Rattrapante Edition “Boutique Milano” (Ref. IW371215). This timepiece is the successor to the highly successful model that was proposed for the last time in 2006 and has attracted nu- merous admirers

HANDOUT - (L-R) Hannes Pantli, Board Member of IWC, Beppe Ambrosini, Brand Manager IWC Italy, Alessia Marcuzzi, television host and actress, and Pierfrancesco Favino, actor and IWC Brand Ambassador, cutting the ribbon while attending IWC Schaffhausen Boutique Milan Opening on June 28, 2016 at Via Montenapoleone, Milano. (PHOTOPRESS/Getty Images for IWC)

Hannes Pantli, Board Member of IWC, Beppe Ambrosini, Brand Manager IWC Italy, Alessia Marcuzzi, television host and actress, and Pierfrancesco Favino

 

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Andrea Berton, the renowned Michelin-starred chef and IWC Brand Ambassador, personally presented an haute cuisine menu specially conceived for the evening, composed

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