In February 1968, an article in Glamour described 19 models as “supermodels”, of whom were: Cheryl Tiegs, Veruschka, Lisa Palmer, Peggy Moffitt, Susan (Sue) Murray, Twiggy, Sunny Harnett, Marisa Berenson, Gretchen Harris, Heide Wiedeck, Irish Bianchi, Hiroko Matsumoto, Anne de Zogheb, Kathy Carpenter, Jean Shrimpton, Jean Patchett, Benedetta Barzini, Claudia Duxbury, and Agneta Frieberg.
In the 1970s, some models became more prominent as their names became more recognizable to the general public. Sports Illustrated editor Jule Campbell abandoned then-current modeling trends for its fledgling Sports Illustrated Swimsuit Issue by photographing “bigger and healthier” California models and printing their names by their photos, thus turning many of them into household names and establishing the issue as a cornerstone of supermodel status.
In 1975, Margaux Hemingway landed a then-unprecedented million-dollar contract as the face of Fabergé‘s Babe perfume and the same year appeared on the cover of Time magazine, labelled one of the “New Beauties”, giving further name recognition to fashion models.
Lauren Hutton became the first model to receive a huge contract from a cosmetics company and appeared on cover of Vogue 25 times. Iman is considered to have been the first supermodel of color.
Donyale Luna was the first black model to appear in British Vogue, Naomi Sims, who is sometimes regarded as the first black supermodel, became the first African American to feature on the cover of Ladies’ Home Journal in 1968. The first African American model to be on the cover of American Vogue was Beverly Johnson in 1974.
Other notable “supermodels” of the time were Iman, Cybill Shepherd, Patti Hansen, Penelope Tree, Grace Jones, Lauren Hutton, Janice Dickinson, Pat Cleveland, Rene Russo, Gia Carangi, Jerry Hall, Wilhelmina Cooper, Christie Brinkley, Edie Sedgewick and Kelly Emberg.