Top right (from left to right): CEO Audemars Piguet, François-Henry Bennahmias, designer Sebastian Errazuriz, Chairwoman of the Board of Directors Audemars Piguet, Jasmine Audemars, artist Dan Holdsworth.
On its new lounge, designed by artist Sebastian Errazuriz, Swiss Haute Horlogerie brand Audemars Piguet unveiled a new series of photographic works by Dan Holdsworth called Continuous Topography at Art Basel in Basel (16 – 19 June 2016) in the Collectors Lounge.
Continuous Topography explores the unique geological formations found in Audemars Piguet’s home, the Vallée de Joux in the Jura Mountains. The referencing of the epic timescales by which these geological formations were shaped allows Holdsworth to invite the viewers to reimagine their relationship with time.
Audemars Piguet celebrated this unveiling with a cocktail reception on Tuesday 14 June 2016. The soirée took place at the SCHEUBLEIN + BAK gallery in Zurich in the presence of the artist and of SCHEUBLEIN + BAK’s directors, Christina Scheublein and Georg Bak.
This year, Audemars Piguet also announced Chilean born, New York based artist Sebastian Errazuriz as the designer of their new lounge at the 2016 Art Basel. Errazuriz’s design was unveiled at Art Basel in Hong Kong 2016 and is based on the theme of ‘Water and Ice.’ Taking inspiration from the ice formations and the beautiful snowed winters in the Vallée de Joux, the lounge highlights the concept of an ‘Ice Cycle’ as a metaphor of time.
Errazuriz is also the first curator of the new Audemars Piguet Experience Instagram account @AudemarsPiguetExperience from 11 – 17 June 2016. To coincide with Art Basel in Basel 2016, Errazuriz, who has over 39,000 followers on his @sebastianstudio Instagram account, shares breath-taking images, exclusive content and behind the scene pictures that offer an artistic window into his world. Highlights include images of Errazuriz preparing the stand and fine details of his design.
Jasmine Audemars, Chairwoman of the Board of Directors, said: “Since 2013, Audemars Piguet has presented innovative lounge concepts at all three Art Basel shows, inviting designers and artists to creatively interpret the place of origin of Audemars Piguet, the Vallée de Joux. It is fantastic to see Sebastian’s designs and Dan’s work here today as these projects have become a real source of inspiration for us and, we hope, vice versa for these artists who have sourced inspiration from our heritage and our home.”