Atelier Reverso in Jaeger LeCoultre Bond Street.

85th anniversary of the iconic Reverso watch

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Jaeger-LeCoultre Chief Executive, Daniel Riedo, and UK and Global Strategy Director, Zahra Kassim-Lakha were honoured to unveil on Monday

the very first Atelier Reverso in the world, at Jaeger-LeCoultre’s London Flagship Boutique.


Daniel Riedo, Jaeger-LeCoultre CEO.


“Since its invention, the Reverso has always offered a possibility to create a personal engraved design on its swivelling caseback, and today we are taking this concept further. Starting first with the London Flagship, and soon in Paris, we will introduce in all Jaeger-LeCoultre Boutiques worldwide, a possibility for watch lovers to create their own unique Reverso choosing from a wide range of dials, sizes, materials, colors and straps. To enrich the offer in this Reverso Atelier concept, we have collaborated with Christian Louboutin who presented his unexpected vision of the icon”

unnamed (1)The London Flagship Boutique, located at 13 Old Bond Street in London’s Mayfair, was also celebrating its first year of opening. The opening of the Atelier Reverso and the bespoke experience were indeed well suited to the tailoring expertise that London is renowned for.


Cool film Reverso starring by  Elisa Sednaoui and Christian Louboutin.

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